A Wisconsin Dairy Queen put up a sign that said “politically incorrect,” and the owner stands by his choice.

A Wisconsin Dairy Queen put up a sign that said “politically incorrect,” and the owner stands by his choice.

Notes written on the front window of a Dairy Queen in Kewaskum, Wisconsin, got a lot of attention and are now popular online. The sign makes it clear that the restaurant is politically incorrect and also draws attention to the fact that it often uses holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the

Every year on Veterans Day, they get free sundaes, the US flag, and thanks for their service.

Kevin Scheunemann, the restaurant owner, defended the sign by saying that it had been up for almost four years to be clear about his and his staff’s service to God and the country. Scheunemann said he put up the sign because a customer had complained about Christian music being played in the restaurant. Since then, the sign hasn’t caused any more trouble.



Recently, the sign got more attention after a visitor from Oregon posted a picture of it on Facebook and said they were worried about how exclusive the message might be. A lot of people looked at the first post before it was taken down.

Some people agree with what the sign says, but others are angry at the person who shared the picture and said what they thought. While local business owners agree with Scheunemann’s choice to put up the sign, they say that customers can leave the restaurant if they don’t agree with its rules.



The people who live in the small town of Kewaskum seem to take the sign at face value and see it as the owner’s way of expressing their beliefs. Officially, Dairy Queen said that Scheunemann’s plan is not supported by the company and that the sign only shows what this one owner thinks. The company said that all franchisees and employees should treat customers with respect and courtesy, no matter what religion they follow.

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